Abu Dhabi has set up a new company to boost the emirate’s regional and global positioning in the wider tourism sector.
Abu Dhabi National Exhibitions Company established Tourism 365, which is tasked to support in creating experiential travel opportunities for tourists coming to the UAE capital.
ADNEC said the launch of the company is in line with ADNEC’s “new broader role to support the growth of Abu Dhabi as a tourism destination, increasing leisure visitors, enhancing guest experiences and extending their stay in the UAE’s capital.”
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Tourism 365 will include Capital Experience, a high-quality destination management company, and Capital Travel, a premium travel operator.
ADNEC has appointed Roula Jouny as the executive director of Tourism 365.
Jouny will bring her 20 years of experience in the travel, tourism, and hospitality industry to enable the wider strategic vision of the company, it added.
Humaid Matar Al Dhaheri, Managing Director and Group CEO of Abu Dhabi National Exhibitions Company, said Tourism 365 will play a critical role in growing the emirate of Abu Dhabi as one of the Middle East’s leading tourism destinations.
“It will do so through close collaboration with partners across the government and private sectors, most notably the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), alongside local and global companies specialised in this critical sector,” Al Dhaheri explained.
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“Tourism 365 will contribute to enhancing Abu Dhabi’s vibrant tourism ecosystem, bringing significant returns on investment to the emirate. It will do so by launching a range of companies that will promote the tourism industry and other supporting sectors, securing major partnerships with dominant international and travel companies,” he added.
Meanwhile, Abu Dhabi’s Department of Culture and Tourism earlier said that it will invest $6 billion to broaden its remit to oversee the cultural and creative sectors of the economy.
The funding will cover the development of the Zayed National Museum and Guggenheim Abu Dhabi within the Saadiyat Cultural District, and financial support for the performing arts, music, media, and gaming sectors. (RA)