September 16, 2018 – Giordano, the global apparel brand known for its everyday wardrobe essentials, has opened 6 new stores in the region.
The newly opened stores are at the Ajman City Center and Ibn Battuta Mall in the UAE, Riyadh Park, Villaggio Mall and Lulu Briman in Saudi Arabia and Al Kout Mall in Kuwait.
The stores showcase a fresh new look, redefining simplicity and embracing a more classic and refined concept.
Space is maximised for product displays and customer interaction, as the new stores include wider entrances and larger, more comfortable fitting rooms. Products are also presented in different ways for customers’ easy accessibility and visualisation of style.
Natural wood accents have been added to the interiors to exude a feeling of warmth and comfort while energy-efficient Led lights enhance the customer experience and minimize the brand’s carbon footprint.
“Our customers have been the main focus in the design of our new C.I.M. (Customers In Mind) stores. Giordano embodies simplicity in design and quality in substance, and we have endeavoured to simplify and improve our customers’ shopping experience, enabling them to mix and match items and avail of excellent quality apparel at great value.” said Ishwar Chugani, Managing Director, Giordano.
In 2018, six new Giordano stores opened in the UAE, Saudi Arabia, and Kuwait. Another ten stores in the region were fully upgraded and renovated.
“We are committed to bringing our brand closer to our customers located across the region. The substantial investments earmarked for this expansion program stem from our confidence in the region’s current developments and future initiatives,” added Chugani.
Globally the Giordano Group’s expansion continues with the opening of our first store in Paris France earlier and Johannesburg, South Africa.
With the expansion of stores also comes strong customer loyalty and a growing customer base. Giordano’s card less loyalty program “World Without Strangers” (WWS) currently boasts over 500,000 members from the Middle East and over 11 million members worldwide. WWS members contribute significantly to Giordano’s overall sales. The brand has also increased its social media engagement and is actively reaching out to its customers via social media, with over 3 million followers on Facebook alone.
At Giordano. we continuously innovate to make ourselves relevant to the times and our customers. As part of our global expansion program, we continue to invest in new technology and have recently also relaunched our new online store – www.giordano.com/me.
