This summer, BurJuman Mall is inviting families to make the most of the school break through its Right in the Heart of Summer campaign, which combines creative activities for children with rewarding shopping experiences for parents.
Designed for families staying in Dubai during the season, the campaign brings together two key highlights: the BurJuman Summer Theatre Camp and the Summer Shop & Win promotion.
Creative summer experiences for children
Hosted at B Hub in partnership with The Junction Academy, the BurJuman Summer Theatre Camp offers children aged 4 to 16 an opportunity to explore acting, storytelling, movement, spoken word, and theatre-making through interactive workshops.
The camp runs in three weekly batches from July 6 to 24, with programmes tailored to different age groups. Children aged 4 to 8 attend sessions from 9:00 a.m. to 12:00 p.m., while participants aged 9 to 16 join workshops from 4:00 p.m. to 7:00 p.m. The fee is AED300 per child per week.
Each week features a different theme. Storybook Theatre encourages children to bring stories to life through acting and imagination. Poetry in Motion introduces participants to spoken word, rhythm, and performance, while Young Theatre Makers gives children the opportunity to create and present their own theatre pieces while developing confidence and collaboration skills.
A destination for the whole family
While children take part in the camp, parents can spend time shopping, dining, enjoying a coffee break, or simply relaxing around the mall.
As part of the campaign, BurJuman aims to offer families a convenient indoor destination where learning, leisure, and entertainment come together under one roof during the summer months.
Shop and win this summer
Families can also take part in BurJuman’s Summer Shop & Win promotion, which runs until August 2.
Shoppers who spend AED300 or more at the mall can submit their receipts through the digital raffle platform for a chance to win a SOUEAST S07 seven-seater family SUV.
Every qualifying participant will also receive a limited-edition BurJuman collectible hand fan as an instant reward.
The promotion gives visitors an added incentive to shop while enjoying the mall’s seasonal activities and dining experiences.
Right in the heart of summer
Whether it’s discovering a new creative passion, enjoying quality family time, or taking part in rewarding shopping experiences, BurJuman’s Right in the Heart of Summer campaign offers something for every member of the family.
The BurJuman Summer Theatre Camp runs until July 24, while the Summer Shop & Win promotion continues until August 2, giving families plenty of opportunities to enjoy the season at BurJuman Mall.
