The ’10 Million meals’ campaign surpassed its target a week after the initiative was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai.
Massive contributions from companies, humanitarian organizations, businessmen, government agencies and the citizens have reached 11 million.
Financial and in-kind donations poured into the ’10 million meals’ campaign through the official website, SMS, bank transfer and call center within the first week of its launch.
The campaign led by Sheikha Hind Bint Maktoum Bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank aims to provide food support for communities affected by the COVID-19 pandemic in the UAE.
“The wide engagement that the 10 Million Meals campaign has received reflects the integral role of the UAE’s humanitarian initiatives in bringing together all segments of the society in solidarity against any circumstances,” Mohammad Al Gergawi, Minister of Cabinet Affairs and the Future and Secretary-General of MBRGI said.
The campaign, which considered as the UAE’s biggest food distribution drive, will continue throughout the holy month of Ramadan after drawing massive engagement within the first week of its launch to provide meals or equivalent food parcels to individuals and families in the UAE affected by the coronavirus outbreak that led many to unemployment and major income reductions.
Companies and individuals pledged through the campaign’s various platforms where 39,000 donors provided the value of 412,000 meals through SMS and 7,000 donors paid for 859,000 meals on the website.
Meanwhile, in-kind donations received through the campaign’s call center tallied at 163,000 meals.
“The ’10 million meals’ campaign aims to reinforce social solidarity and cohesion in the UAE to enable us to emerge from the global crisis stronger. The public, private and humanitarian sectors are united today to empower our people to overcome the global crisis without leaving anyone behind,” His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai, said when he announced the launch of the campaign last week.
“Crises reveal the true values of people, entities and societies. The ongoing crisis has revealed our country’s authenticity and deeply-rooted spirit of giving,” His Highness said.
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