Marking the UAE’s 46th National Day celebrations and the ‘Year of Zayed’, Brand Dubai, the creative arm of the Government of Dubai Media Office, and Dubai International Financial Centre (DIFC) have unveiled artistic images of UAE leaders on the façade of The Gate building in DIFC.
The twin images portray the Father of the Nation, the late Sheikh Zayed bin Sultan Al Nahyan and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
The unique 50×20 metre images were developed by Emirati artist Maitha Demithan using scanography, a technique in which digitised images captured with scanners are used to create printable art.
Director of Brand Dubai Maitha Buhumaid expressed her happiness at the cooperation with DIFC. She said: “The National Day celebrations are a great opportunity to express our love and appreciation for our national icons. We will always remember their efforts and hard work to create a strong foundation for this country and ensure its prosperity.” She said innovation and creativity are key features of all of Brand Dubai’s projects.
Senior Vice President of Operations, DIFC Authority Alya Al Zarouni expressed DIFC’s pride at featuring the images of the UAE leaders on the façade of The Gate. She also expressed her happiness at the cooperation with Brand Dubai and Maitha Demithan.
She said: “Our leaders are our role models in work, innovation and patriotism. DIFC would not be among the world’s top 10 financial centres without the vision of our leadership”.
The public is invited to share photos of the artwork on the Instagram accounts of Brand Dubai and DIFC using (#BrandDubai) (@BrandDubai) (#DIFC) and (@DIFC).
Source: http://mediaoffice.ae
