“The Emoji Movie” has recently hit the theatres, but the UAE has found a greater use for these attractive characters.
The Ministry of Infrastructure and Development placed eye-catching huge emojis on Sheikh Mohamed bin Zayed Road to constantly remind motorists to drive safely.
These signs on the road come with cautions that read “Drive safely” in English, Arabic and Urdu.
Ahmed Al Hammadi, Director of the Roads Department at the Ministry, said the agency plans to place more emojis on danger road.
“Federal roads projects which the ministry supervises in different parts of the country aim to basically make the people happy and provide them a decent life. Emiratis and residents of the country are at the center of the ministry’s policies, we work to bring happiness and road safety to them,” Al Hammadi said.
Al Hammadi also encourage motorists to report emergency and road issues on 80088889.
Brig. Gen. Ghaith Al Zaabi, Head of traffic coordination at the MoI, said the UAE’s new traffic regulation, which was implemented on July 1, is expected to further reduce road deaths and accidents in the region.
