DUBAI: Consumers in the UAE, believe value is about more than just the lowest price of goods and services, according to a latest survey.
UAE consumers rate convenient location (96 percent), product availability (94 percent), and high-quality produce (93 percent) as highly and somewhat more influential in store-selection decisions than the lowest price (92 percent), Emirates 24/7 quoted Nielsen’s latest survey report on retail growth strategies.
Part of the fun of shopping is the thrill of the chase, and 58 percent of UAE respondents say they enjoy taking the time to find bargains.
Consumers are addicted to a good deal and it might be because retailers and manufacturers have conditioned shoppers to buy on deal.
Interestingly, the retailers that are winning are positioned at opposite ends of the price spectrum. While many consumers remain price conscious, when it comes to store selection, price-related attributes fall below several others, said the Dubai-based news portal.
Despite the thrill of a good deal, one of every two respondents in the UAE say grocery shopping is a chore and that they try to spend as little time as possible doing.
Many consumers reportedly think retailers don’t understand and deliver on their needs. Just over half (53 percent) of UAE respondents believe their main grocery retailer always or mostly communicates with them in a relevant way and understands their grocery requirement (52 percent).
Less than half (48 percent) believe the retailers provide offers they like and value.
While you’re here…
In the UAE, the in-store services most widely available and used are convenient options that cater to on-the-go lifestyles. Five out of 10 respondents say they use in-store banking (55 percent), fast food (52 percent), or pharmacy (52 percent) services, reported Emirates 24/7.
The way to stay relevant and connected to ever-changing consumer demand is to find pockets of unsatisfied demand and provide the products and services that will keep consumers satisfied and coming back time after time.
