Dubai attracted 7.12 million international overnight visitors between January and June 2022.
This was a 183 percent boost from the 2.52 million tourists who visited the emirate during the same period in 2021, according to latest data from Dubai’s Department of Economy and Tourism (DET).
This positive trend in H1 2022 places the city firmly on track to achieve its tourism goals for 2022 and beyond, and further reinforces its position as an international destination of choice.
H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, said: “The vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make Dubai the city of the future and the world’s best place to live, work and invest in has resulted in a resurgence of Dubai’s tourism sector. The growth in tourists reflects the resilience and dynamism of the emirate’s economy.”
“His Highness’s vision has helped Dubai create a strong and stable economic foundation and a dynamic business ecosystem, enabling it to become a leading global hub for diverse sectors. The rapid rise in international tourist arrivals puts Dubai on track to achieve its ambitious target of becoming the world’s most visited destination. In the years ahead, Dubai will continue to develop itself further as a destination that offers compelling value to international travelers,” the Dubai Crown Prince added.
The number of tourists recorded in H1 2022 was close to the numbers achieved in the first six months of 2019, which saw 8.36 million tourists arriving in Dubai.
Regional market share
From a regional perspective, Western Europe accounted for a significant share of tourist arrivals, comprising 22 percent of total international visitors in the first six months of 2022.
MENA and GCC continued to make an impact, collectively contributing 34 percent of total international visitors and highlighting Dubai’s strong appeal to visitors from surrounding markets as a trusted and preferred destination.
World’s highest hotel occupancy levels
The wide range of hotel establishments in Dubai presented yet another stellar performance across all hospitality metrics during the first half of 2022.
Average occupancy for the hotel sector between January and June 2022 stood at 74 per cent, one of the world’s highest, compared to 62 per cent in H1 2021, a difference of 12 percentage points and just short of the 76 per cent occupancy level registered during the pre-pandemic period of H1 2019.
This is particularly noteworthy as it was achieved in spite of a +19 percent increase in room capacity over the same period in 2019. Dubai’s hotel inventory by the end of June 2022 comprised 140,778 rooms open at 773 hotel establishments, compared to 118,345 rooms available at the end of June 2019 across 714 establishments.
Meanwhile, the total number of hotels in H1 2022 marked an 8 percent growth over H1 2021, highlighting continued strong investor confidence in Dubai’s tourism sector.
The hotel sector outperformed pre-pandemic levels across all other key measurements – Occupied Room Nights, Average Daily Rate (ADR) and Revenue per Available Room (RevPAR).
Dubai’s enduring global appeal
The latest data demonstrate Dubai’s enduring appeal as a must-visit destination, further validating Dubai’s ranking as the No.1 global destination in Tripadvisor Travellers’ Choice Awards 2022.
It also remains one of the most sought-after cities for international travel, business and events at a time when the majority of global destinations have reopened for tourism.
The highly encouraging industry performance is primarily attributed to the hugely successful six-month long Expo 2020 Dubai, which attracted over 24 million visits by the time it concluded on 31 March this year, as well as the continued support extended by both domestic and global partners in showcasing Dubai as a multi-faceted destination that is safe, open and accessible.
A host of festivals, leisure and business events, including the Dubai Shopping Festival, Dubai Food Festival, Gulfood, and the Dubai World Cup. The World Government Summit, Binance Blockchain Week, Dubai Desert Classic, Dubai Duty Free Tennis Championship, Gulfood, Dubai International Boat Show and the Arabian Travel Market also contributed to the growth.
