Huawei launched a heart-warming campaign that revisits and reminds people of the old tradition of moon-sighting. With the advent of technology, moon-sighting information is easily available to observers through various channels and media.
Huawei’s initiative includes a campaign that highlights the importance of moon-sighting and the nostalgia of traditions as they continue to be passed down to younger generations. The campaign also sheds light on Ramadan in modern times, celebrating tradition, history and culture.
The video shows moonsighting traditions being passed down to younger generations: after three children are unable to decide on the start date for Ramadan, they bring their doubt to their grandfather. He asks them to follow the old ways and go atop the tallest building in the neighborhood where the children spotted the crescent that announced the beginning of Ramadan.
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018.
In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands. Huawei ranked No.5 globally amongst top spending companies in R&D according to EU Industrial R&D Investment (2018).
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.
