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CASIO and Souq.com enter strategic partnership, opens new online store in UAE and KSA

As the market for online shopping grows exponentially, more and more companies are diving in to e-commerce to maximize their reach towards their customers. CASIO has entered the e-commerce platform in the Middle East through SOUQ.com, an interactive online store that was recently acquired by Amazon, to offer a more convenient way for their customers in the UAE and KSA to purchase their premium items.

CASIO has been popular with many Filipinos with their G-SHOCK and Baby-G watches which were bought and used by Filipinos for decades now as it was and still is a popular choice for Filipino parents to give to their children.

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Koji Naka, Managing Director of CASIO Middle East, said: “This is an important step in our bid to grow our e-commerce presence across the region. By partnering with SOUQ.com, which has an excellent reputation of empowering retailers and sellers, we are in effect seeking to enhance the experience of our customers and reinforce our delivery capabilities for further client satisfaction. We are delighted to tie up with SOUQ.com in this endeavor as we look forward to delivering continued innovation and outstanding services to our customers wherever they may be.”

SOUQ.com also welcomed its new alliance with CASIO, saying the online store will serve as the fastest and most convenient digital point of sale to buy G-SHOCK and other CASIO watches and for payment to be made using a variety of cash and secure digital options.

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“At SOUQ.com, we are committed to bringing the best global brands to our customers in the region. Having CASIO on board offers our customers yet another high-quality product paired with excellent services and we are thrilled to be teaming up with one of the world’s popular watch brands. CASIO’s wide range of watch selections led by its famous G-SHOCK will now be within easy reach of our customers in the region. CASIO’s selection will join over 9.4 million products across 31 categories available for customers to purchase. We work with thousands of suppliers and sellers to help sell their goods online and make the largest possible selection of products available to our customers,” Ronaldo Mouchawar, CEO & Co-Founder of SOUQ.com, concluded.

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