PARIS, France — The logo for the 2024 Olympics and Paralympics, depicting the Olympic flame within a gold medal, has been revealed in Paris which is hosting the event.
The circular design with Paris 2024 in the art deco style which was in vogue in 1924 when Paris last hosted the Games, also incorporates the lips and outline of Marianne, the personification of the French Republic since the revolution in 1789, stated an Agence France Presse (AFP) report.
“It is made up of three symbols, both simple and powerful,” the report quoted organizers as saying in a statement.
“The gold medal, symbol of sport. The flame, icon of the Olympic and Paralympic movement. Marianne, image of France. These symbols reveal a face that embodies our ambition to put people at the heart of the Games.”
The golden Marianne marks a break from the colorful Eiffel Tower ’24’ logo used for the bid campaign.
Organizers called it “a new phase” in the project where the objective was no longer the bid but the promotion of the Games themselves to the public and potential sponsors.
“For the first time in the history of the Games, our emblem will be common to the Olympic Games and Paralympic Games,” said organizers.