Thursday, November 21, 2019

Oct 21 19, 5:49 pm

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Korea’s Trade-Investment Promotion Agency wraps up K-beauty brand-up seminar in Dubai

by | News

Oct. 21, 19 | 5:49 pm

Ms. Jiwon Ha, well known Korean actress interacting with the media during the K-beauty brand-up seminar. (Supplied Photo)

Korea Trade-Investment Promotion Agency(KOTRA), the national trade and investment promotion agency of the Republic of Korea, wrapped up their very first K-Beauty Brand-up Seminar attracting regional media, influencers, beauty experts and local opinion leaders to the introduction of competitiveness of the K-Beauty industry at Korea Brand & Content Expo 2019, Dubai.

The K-beauty wave has shifted to more naturalism-oriented cosmetics, multi-tasking products with minimal practice, and cutting-edge products and technologies. While many beauty fans are falling in love with BB cream or cushion compacts which are the leading products from Korea, now facial masks are also at the very forefront of K-beauty wave – and K-Beauty revolution has now arrived in the UAE.

In the UAE, Sephora started introducing multiple Korean brands in their kiosks within their skincare section and now multiple brands are presenting themselves on the shelves such as Tony Moly, Skin Food, Too Cool For School, and Dr.Jart+. Amorepacific, a global beauty leader, has added more options for UAE customers by launching its first Etude House outlet in Dubai on March 17, 2018. Moreover, they are planning to introduce additional brands to the market and it will begin with Innisfree.

Exploring new beauty solutions

Paul Lee, GM of Innisfree, Amorepacific Middle East, one of the guest speakers told the audience that they always try to offer innovative beauty solutions powered by the finest natural ingredients, and sourced from Korea’s pristine Jeju Island which is key element in their success in the Asia-Pacific and North America region and excited to meet feed-back of the Middle East.

Mr. Lim, Director of COSMAX mentioned that the secret of being a Global Beauty Leader in the ODM industry is that they encourage growth by focusing on large portion on R&D. If we have to talk about examples, 37% of their employees is working on product development and more than 5%of sales is used to find the next best solutions, so there is always something new and exciting for consumers and it works over the world.

Jiwon Ha, the award-winning actress acted in various Korean dramas and movies such as Secret Garden, Empress Ki, and The King 2 Hearts, also showed up for the seminar and shared her beauty secrets with the audience as the official honorary ambassadors for Korea Brand & Content Expo 2019 Dubai.

In recent years, K-beauty products have taken the industry and now more than ever, K-beauty fans in the Middle East are excited to look to the Far East to find new beauty products. As K-beauty becomes more popular over the region, it would be great to turn your attention to the latest trend and check your dressing tables to know if you already have some of Korean products in between your everyday skin care routines.

Global Korean Brand Expo

The Korea Brand & Content Expo 2019 in Dubai was held on October 17 and 18 at the Dubai World Trade Center. It is a government level Korean wave(Hallyu) exposition which has been held annually since 2010 hosted by the Ministry of Trade, Industry and Energy of Republic of Korea and organized by KOTRA.

It included 1:1 business meeting, B2C exhibition with various activities like Korean food cooking session, medical tour consulting, and Korean make-up and styling show, e-sports match and K-POP concert. During the period, around 130 Korean companies presented their premium products and services in various industries including beauty, fashion, household, F&B, medical, education and other services.

The two-day event also witnessed the signing of key partnership agreements between Korean and UAE government and private sectors. And it provided a platform for Korean companies to promote their innovative products service.

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THE FILIPINO TIMES is the biggest and most trusted Filipino newspaper in the UAE.

It has a print run of 60,000 copies and 250,000 readership per week; bolstered by 2.5 million visitors to its website every month. It also has an e-newsletter sent to its 250,000 subscribers every day.

The Filipino Times is FREE and has the widest targeted circulation across the 7 emirates of the UAE.

With more than 2,500 strategic distribution spots, TFT is available where the Filipinos are - at Smart Bus Shelters, Metro Stations, restaurants, supermarkets, schools, airport lounges, Emirates and Etihad Philippine-bound flights, churches, Filipino community events and many more.

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