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Oct 09 19, 3:18 pm

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Al Tayer Motors launches New Ford Escort in the UAE

by | News

Oct. 09, 19 | 3:18 pm

From left to right: Helal Hanei Omar, Senior Vice President – Ford & Lincoln Sales, Al Tayer Motors; Ashok Khanna, Chief Executive Officer, Al Tayer Motors; Randy Krieger, President Direct Markets, Ford International Markets Group and Dr. Tariq Al Tayer, Director, Al Tayer Motors at the launch.

DUBAI: Al Tayer Motors, the UAE’s official importer-dealer for Ford vehicles, launched the new Escort to customers at its Sheikh Zayed Road showroom in Dubai. Built on Ford’s renowned global small car platform, the new Escort is tailored for customers looking for great value, sophisticated design, interior roominess and superior safety features in a small car.

“The new Ford Escort underlines our commitment to present UAE customers with a range of vehicles to meet all their transportation requirements,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors. “We are confident customers will enjoy the car’s unique blend of style, technology and safety features backed by our reliable and wide after-sales network across the country.”

A modern feel inside and out
The new Escort is a stylish and modern car featuring Ford’s Design DNA, blending comfort, performance and looks together in perfect ergonomic confluence. This delivers an exclusive image that considerably lifts the vehicle within the segment, with an overall harmony that expresses a successful lifestyle.

The car’s front end boasts a well-balanced and sculptural look, with an emphasis on horizontal elements. The five-bar upper grille sits proudly between the headlamps, extending outboard to merge into the fenders, harmonizing with the full width lower grille.

The High Intensity Discharge (HID) headlamp design offers exceptional lighting performance, and includes a C-shaped LED Daytime Running Light (DRL) balanced against a chrome outer bezel. At the rear, the signature LED tail lamp design extends into the deck lid, giving the car a sense of absolute refinement.

Twin integrated reverse lamps and separation of the fog lamps into the rear fascia give the rear design a sense of symmetry and balance. The multi-piece rear fascia along with available 17-inch wheels and a shark fin antenna further reinforces the stylish nature of the car.

Inside, the new Escort introduces an Urban Grey and Domino black two-tone colour scheme that gives the interior a fresh and contemporary feel, reflecting the emerging tastes of young families. A new instrument cluster along with high gloss finishes and satin aluminum accents lift the Escort’s cabin ambience to a completely new level.

Room to move
The Escort is designed with comfort in mind, with a spacious and well-appointed interior. The multi-function steering wheel and cleverly designed dash-mounted touchscreen have been designed to give passengers generous leg, shoulder and headroom – allowing them to stretch out and get comfortable even on long journeys. The Escort’s cavernous boot swallows luggage for weekends away, while the rear seats fold flat to reveal even more load carrying space, making it easy to transport larger loads when needed.

Optimised powertrain
Under the hood, Ford has fitted an all-new 125 horsepower, 150Nm 1.5-litre engine that is light, strong and delivers impressive fuel efficiency. At 19.3 km/l, the Escort is one of the most efficient cars in its segment on combined cycle – making it a perfect vehicle for those who need to make every drop of fuel count. The engine is paired to a six-speed automatic transmission, which powers the front wheels.

Tested in the extremes
As part of its global testing programme, Ford put the Escort through its paces at the height of the Middle East summer in 2018. The testing focused on performance of both the engine and the air-conditioning systems during one of the most demanding times of the year for both – when ambient temperatures push them to their limits. The test programme also covered ride and refinement, and performance in the city as well as the motorway.

“The team here was very impressed with the way the Escort conducted itself throughout the tests,” said Ziyad Dallalah, chief engineer, Ford MEA product development. “It coped with the kinds of temperatures we get here at the height of summer extremely well, cooling the cabin quickly and efficiently.”

Enhanced safety
With its high-strength boron steel chassis and comprehensive range of safety features including an advanced six-airbag restraint system, the new Ford Escort has garnered a full five-star safety rating in its crash test assessment program.

Ford’s relentless pursuit of vehicle safety means that the new Escort is constantly evolving and raising the bar for safety standards in its segment. Enhanced safety features on the new Escort include standard Electronic Stability Control (ESC), side curtain airbags and a tyre pressure monitoring system to deliver outstanding protection for all occupants. Rear seats also come fitted with ISOFIX for two child safety car seats as standard, so that all members of the family are looked after during every journey.

Comprehensive convenience and smart features
The new Escort is equipped with a host of new convenience and smart features to deliver even greater value to customers and offer them an effortless, safer and more rewarding driving experience. They include eight-way adjustable power memory seats and power folding memory mirrors for greater convenience. These are complemented by a connectivity system with an 8-inch touchscreen, rear view camera, auto on/off headlamp, auto dimming rear view mirror, automatic rain sensing wipers, and keyless entry with push button start. Audio devices can be connected to the system via Bluetooth, or via an A/V jack, USB charger and auxiliary port.

A trim level to suit everyone
The Escort offers tremendous value, with segment leading levels of refinement and equipment as standard. Three trim levels are available at launch – Ambiente, Trend and the range topping Titanium, with its higher specifications and leather trimmed interior. Customers have a choice of seven exterior colours.

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