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May 02 19, 9:35 am

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Rising ph property values attract filipinos, foreign investors

by | News, TOP STORIES

May. 02, 19 | 9:35 am

DUBAI: The 7th Philippine Property and Investment Exhibition (PPIE) was attended by overseas Filipino workers (OFWs) who have become more discerning, apparently having done their homework and learned by attending previous editions to ask the right questions from developers and come up with informed decisions about their choice.

This, according to officials of the major developers from Manila who flew to Dubai for the two-day event held on April 26 and 27, 2019 at JW Marriott Deira.

Discerning eye

Ayala Land International Sales Inc.’s Regional Head for North America and the Middle East Manuel Arbues II noted that attendees of PPIE now practice discernment when it comes to their preferences. “You could see the increase in the quality of visitors who really take their time looking into the properties and asking the right questions,” said Arbues.

Ayala Land International Sales Inc.’s Regional Head for North America and the Middle East Manuel Arbues II

His observations were shared by other property developers who said it made explaining details about investing a lot easier for their prospective OFW clients to decide.

The officials said most OFWs present at PPIE have even become well-versed with the terminologies such that questions asked made it obvious thay have arrived at the next level, so to speak.

During the panel: “Kung Kaya Mo, Kaya Ko Rin” Arbues addressed concerns of property investors about the value of properties moving forward. “Nobody can safely guarantee what will happen in the future, but make the right move – invest in the preferred brand and you can never go wrong. If you go with the preferred brand, it will always be the first – to be sold out, to have a price increase and escalation. If you decide to have it rented out, it will always command a higher rental rate,” assured Arbues.

Diligence in research

Greenfield Development Corporation Senior Sales Director Frank Punzalan said that the Philippines is currently enjoying being the ‘apple of the eye’ of investors not only from Filipinos, but from foreigners as well. “Investments in the Philippines, particularly in the property industry, has been booming since 2015 – we have seen an increase with many foreigners and Filipinos who have done their research and are now investing in prime properties located at key areas in the Philippines.”

Greenfield Development Corporation Senior Sales Director Frank Punzalan

Punzalan added that the Philippines now leads as one of the hottest spots in the world that offers the most luxurious homes, while remaining at a comfortable price point: “You can now continue enjoying your lavish lifestyle in Dubai when you head back home by investing in the prime properties offered by leading property developers in the Philippines at your preferred location.”

Officials also note that visitors to PPIE are driven by the continuing increase in the value of properties with a steady growth forecast of up to 6% to 7% in the coming years.

Decisiveness towards the future

Filipinos have now reached their decision-making point towards a positive note as they envision themselves as successful investors, regardless if they are diving head on for the first time, or are now looking into the next property.

Confident of the robust Philippine economy and the fast yields or return on investment that properties bring by way of value appreciation, they are putting their savings appropriately where it belongs.

New Perspective Media’s (NPM) Managing Director and Co-Founder Dr. Karen Remo, whose company launched and created PPIE initially as their CSR event, shares that the culture of acquiring properties among Filipinos is now widespread regardless if they’re working overseas or based back home in the Philippines. “The Filipinos’ appetite for investments have reached an all-time high, with 82% confirming their plan to invest, up from 20% in 2014. Reputable developers also report that their sales have gone up by double-digits year on year,” shares Remo.

New Perspective Media’s (NPM) Managing Director and Co-Founder Dr. Karen Remo

With the astounding success of the 7th edition of PPIE, Dr. Remo is optimistic that the continuous success of the exhibition will not only be the beacon of the Philippines’ massive growth potential as a hub for global investments, but more so as a platform for Global Filipinos to achieve their dreams of retiring back home with a comfortable life together with their loved ones: “PPIE has brought together and helped thousands of Filipinos and foreign investors in the UAE realize their dreams and goals.”

Indeed, years of holding PPIE have educated OFWs the attractiveness of real property as an investment tool that they can utlize for additional income and as well for their retirement.

A lot of the OFWs who were at the event told TFT that they have as well been in most previous editions, starting out as mere observers and eventually entering into deals.

Some were back for their third condo units.

Indeed, through the years PPIE has become a household name, if you will, with attendance by OFWs growing with each editon held.

The PPIE was sponsored by Ayala Land Inc. and Greenfield Development Corp. It was participated in by Federal Land Inc., SM Development Corp., Sta. Lucia Land Inc., Green Circle Realty Sales Inc., AboitizLand and Robinsons Land Corp.

Also present were LBC Express, Chowking, ekar car-sharing, RAKBANK, Cebuana Lhuillier, Al Habtoor Motors – Mitsubishi, Gold’s Gym, Philippine Airline which gave away roundtrip tickets to Manila, Sharaf Exchange, Vision and Style Optical, Karat World Gold and Jewellery, Eurocake (Dofreeze LLC) and the Philippine Independence Day Organizing Committee. Media partners were The Filipino Times, Tag 91.1 and The Filipino Channel.

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It has a print run of 60,000 copies and 250,000 readership per week; bolstered by 2.5 million visitors to its website every month. It also has an e-newsletter sent to its 250,000 subscribers every day.

The Filipino Times is FREE and has the widest targeted circulation across the 7 emirates of the UAE.

With more than 2,500 strategic distribution spots, TFT is available where the Filipinos are - at Smart Bus Shelters, Metro Stations, restaurants, supermarkets, schools, airport lounges, Emirates and Etihad Philippine-bound flights, churches, Filipino community events and many more.

THE FILIPINO TIMES. We are where the Filipinos are.

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