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How do Filipino grocery brands find their way into UAE supermarkets?

by | Feature, Food, News

Apr. 04, 19 | 12:25 pm

Have you ever wondered how your favorite Filipino products like Datu Puti, Lady’s Choice, Jack’n Jill DingDong, Century, Argentina, Siblings and other known brands enter the shelves of various supermarkets in the country?

The UAE has positioned itself as the global hub for many products around the world to help cater for more than 200 nationalities that live within the seven emirates. One of the major players behind the scenes that has brought many brands from Philippines and South East Asian nations towards the Middle East is Shankar Trading Co. LLC (STC).  STC was the first to import major Filipino FMCG brands in the Gulf Region.

Three decades of UAE market expertise

STC bore witness towards the growth of the UAE from being a pearl-diving country to an oil-based economy and now a global travel destination as the country sets its eyes to host the largest expo in the world in a year’s time – the Dubai Expo 2020.

From the Philippine markets to the UAE’s shelves

STC has positioned itself as one of the major players in the distribution industry here in the UAE – specializing in bringing well-loved brands from the Philippines.

The group has since grown exponentially and is now taking care of more than 700 workers spanning operations across the UAE, equipped with state-of-the-art warehousing facilities of over 200,000 sq. Ft.

STC also prides itself in being technologically savvy, using modern ERP technology-based information systems for its strong portfolio of top-of-the-line international ethnic brands.

To date, STC strategically positions their range of world-class home-grown brands across the UAE’s shelves.

Serving Asia’s finest products

As a leader in the field of food distribution, STC is an important supplier for many brands that consider the company as its bridge towards the Middle East. STC is now the largest stockiest and distributor of specialty Filipino food, as well as a distributor of leading Asian snack foods.

Powered by excellent logistic capabilities, STC now serves more than 5,000 customers and companies directly including major hypermarkets and supermarkets like West Zone, Carrefour, Co-op, Almaya, Lulu and many others, in turn, serves millions of expats and local individuals and families based here in the UAE. In addition, they are also available on e-commerce through Souq.com.

 

 

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It has a print run of 60,000 copies and 250,000 readership per week; bolstered by 2.5 million visitors to its website every month. It also has an e-newsletter sent to its 250,000 subscribers every day.

The Filipino Times is FREE and has the widest targeted circulation across the 7 emirates of the UAE.

With more than 2,500 strategic distribution spots, TFT is available where the Filipinos are - at Smart Bus Shelters, Metro Stations, restaurants, supermarkets, schools, airport lounges, Emirates and Etihad Philippine-bound flights, churches, Filipino community events and many more.

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THE FILIPINO TIMES is the biggest and most trusted Filipino newspaper in the UAE.

It has a print run of 60,000 copies and 250,000 readership per week; bolstered by 2.5 million visitors to its website every month. It also has an e-newsletter sent to its 250,000 subscribers every day.

The Filipino Times is FREE and has the widest targeted circulation across the 7 emirates of the UAE.

With more than 2,500 strategic distribution spots, TFT is available where the Filipinos are - at Smart Bus Shelters, Metro Stations, restaurants, supermarkets, schools, airport lounges, Emirates and Etihad Philippine-bound flights, churches, Filipino community events and many more.

THE FILIPINO TIMES. We are where the Filipinos are.

FOLLOW US

SIGN UP FOR NEWSLETTER

BROCHURES

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