DUBAI: Lootah Real Estate Development, one of the region’s prominent modern real estate developers, has launched a community-focused social media competition targeting married couples residing in the UAE. The campaign was launched in line with the developers’ commitment to creating communities that provide the highest standards of living, and its ongoing efforts in identifying innovative ways to give back to the community which the company has been part of for over 40 years.
Newly married couples living in the UAE can enter the competition through submitting a video that describes their interpretation of what makes a new home “home” and posting it on their social media channels using the hashtag #LivinwithLootah.
The First 150 participants to submit their entries will automatically win Dh100 to spend at Souq Extra, the UAE based chain of community shopping centers, which is the main sponsor of the community competition launched by Lootah Real Estate Development.
The top 10 best entries will be shortlisted by Lootah Real Estate Development’s judging panel and announced through the developer’s social media platforms, followed by a poll which will allow social media users to vote and pick the grand prize winner and the 4 runners up who will receive Dh1,250 each to spend at Souq Extra.
Mustafa Jassem, Head of Business Development said: “We are proud of our deeply-rooted history and heritage in the UAE, which has allowed us to be part of the country’s transformation over the years and contribute to the local community and the real-estate industry as a whole. Lootah Real Estate Development is a big supporter of Dubai Plan 2021, which addresses the urban environment and and looks at the living experience and happiness of the people of Dubai, therefore we place a huge emphasis on identifying inventive ways to give back to the community and spread the “Lootah Living experience””.
“While we take pride in the high standard of living across all our communities, we understand the challenges that newlyweds face as they embark on their life journey together. The launch of this campaign asserts our commitment to supporting our local community especially young married couples by giving them a head start and the chance to experience high standard community living in one of our prime residential communities in Dubai”.
“We are proud to collaborate with Lootah Real Estate on their innovative New Beginnings campaign, capturing the essence of families sharing new experiences and creating new memories together. Souq Extra strives to deliver the highest quality retail centers aligned to each local community’s needs, providing a sense of place for families and friends to engage and reconnect. We are aligned with the campaign’s philosophy and excited by its ultimate outcomes” said Ben Ganley, Chief Executive, Souq Extra.
The digital competition will be live on Lootah Real Estate Development’s social platforms in addition to the bespoke microsite which will house the terms and conditions of the competition and serve as the platform to announce the final winners.
In a nutshell:
• The grand prize winners will be awarded 12-months lease contract of fully furnished studio apartment at one of the developer’s prime residential communities in Dubai
• The 4 runner-up winners will receive Dh1,250 to spend at Souq Extra
• The First 150 participants to submit their entries will automatically win Dh100 to spend at Souq Extra
