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OFWs boost Lazada sale shoppers by 100 percent

The biggest online sale of Lazada called 11.11 Shopping Festival has generated sales 15 times more than their regular daily orders—and among the top contributors are OFWs.

Lazada Philippines Chief Executive Officer for Logistics Juan Pavez Spencer said that the shopping purchases during the 11.11 have equaled the sales they get on an average of 15 days.

This exponential growth of online shoppers was boosted by the remittances of the OFWs.

Lazada saw a 100 percent increase in the number of participating shoppers in this year’s shopping festival compared to 2017.

“This is a telecommunication-driven activity as our online marketing programs result in satisfied customers coming back to Lazada,” Spencer told BusinessMirror.

Filipino shoppers took advantage of Lazada’s online sale that gave away over 50 million deals including vouchers and discounts to as much as 99 percent.

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