The Big Bad Wolf Books Sale will debut in Dubai. It will run for 11 consecutive days from Oct. 18 to 28 – a full 24-hour-a-day book shopping with discounts of 50%-80% on over three million brand-new books. In picture from left are Andrew Yap, Founder Big Bad Wolf Books; Salem Al Owais Head of Logistics Mohammed Bin Rashid Foundation; Mohamed Al Aidaroos Managing Partner of Ink Readable Books, organizer of the event; and another official, Jacqueline Ng.
The first-ever Big Bad Wolf Books Sale Dubai, held in collaboration with Dubai Production City, will run at Dubai Studio City soundstages 2 and 3 from 18 – 28 October 2018, with over three million, brand-new, English-language books available at huge discounts 50-80 per cent below recommended retail prices.
Open 24 hours a day for 11 consecutive days, selected invitees will also have the chance to attend a special preview of Big Bad Wolf Books Sale Dubai from 10am to 11pm on 17 October, a day before the event opens to the general public. Thousands of passes to the exclusive VIP Day will be given out through contests on the Big Bad Wolf Book Sale’s social media pages.
“We have had Dubai on our radar for a while. We understand that establishing a knowledge-based economy, nurturing the next generation of readers and promoting the UAE as a global capital of culture are in line with UAE government objectives. Our goal for the UAE is very much hinged on this vision – to encourage reading, changing the world one book and one reader at a time. Our books are high-quality, very affordable and we hope our presence in the emirate will encourage more and more people to cultivate a culture of reading within their families and communities,” said Mohamed Al Aidaroos the Managing Partner of Ink Readable Books, the Organiser of the Big Bad Wolf Books Sale Dubai.
“It is a known fact that books enhance imagination and creative thinking, vocabulary and overall communication skills. With more than three million books coming to Dubai, we’re confident that we have something for everyone – the architect, the chef, the gardener, the travel fanatic and those hunting for books by their favourite authors – and anyone else who wants to escape reality through the wonderful adventures found in books,” added Al Aidaroos.
The Big Bad Wolf Books Sale Dubai will house books for readers from all walks of life. From bestselling novels and influential business books, to art and design titles, cookbooks and an unrivalled range of young adult fiction. Parents are also in for a wallet-friendly treat as the book sale will feature an extensive range of books for children, including story books, activity books, board books, colouring books and augmented reality books.
Founded in 2009 in Kuala Lumpur, Malaysia, the Big Bad Wolf Books Sale has been to multiple Asian cities in the last decade, including Jakarta, Manila, Cebu, Colombo, Bangkok and Taipei. Dubai’s very own Bad Wolf Books Sale will mimic its predecessors’ accessible and affordable appeal by tapping into avid readers and occasional page turners alike, all in the quest to boost reading levels.
