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Feb 23 18, 11:15 am

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UAE halal certification company opens Manila office

by | News

Feb. 23, 18 | 11:15 am

DUBAI: The Philippines is poised to grab a larger slice of the global halal market following the certification of the Manila office of UAE’s leading quality and compliance solutions provider, Prime Certification & Inspection Co.

Prime Certification and Inspection’s Managing Director Salah Ameen Mohammed said the halal certification now makes its Manila office fully operational. This paves the way for the Philippines to position itself as one of the major halal-certified players not only in the Asean region but also to the global market, he said.

Mohammed said the halal certification will also enhance the influx of Philippine products to the UAE, which is home to nearly a million Filipinos.

“The Philippines is one of our strategic regions and we are concentrating on it. With our Manila office already halal certified, the next step for us is to set up a laboratory for testing products,” said Mohammed.

The Department of Trade and Industry pegs the global halal market at $3.2 trillion and this is projected to grow to as much as $10 trillion by 2030. While the Philippines has the potential to go into the mainstream halal market, the lack of authorized certifiers poses a major problem.

The halal certification of Prime’s Manila office is a welcome move for Philippine exporters to the UAE considering that many certification bodies in the Philippines are not recognized in the UAE. Prime’s main goal this year is to help more Philippine exporters get halal certified, said Prime Certification and Testing CEO Mary Jane Alvero.

“Testing is part of the system because it serves as validation of products, so it’s important that companies and products are fully halal certified and compliant. Halal certification not only covers products but the entire process of producing them,” said Alvero.

Expansion is also in the horizon for Prime. Mohammed said the company plans to expand to other regions like Vietnam, Indonesia and China. The company has just opened an office in India this month.

The company is also eyeing expansion to other regions like Vietnam, Indonesia and China. Already, the company opened an office in India late last year, said Alvero.

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THE FILIPINO TIMES is the biggest and most trusted Filipino newspaper in the UAE.

It has a print run of 60,000 copies and 250,000 readership per week; bolstered by 1 million visitors to its website every month. It also has an e-newsletter sent to its 250,000 subscribers every day.

The Filipino Times is FREE and has the widest targeted circulation across the 7 emirates of the UAE.

With more than 2,500 strategic distribution spots, TFT is available where the Filipinos are - at Smart Bus Shelters, Metro Stations, restaurants, supermarkets, schools, airport lounges, Emirates and Etihad Philippine-bound flights, churches, Filipino community events and many more.

THE FILIPINO TIMES. We are where the Filipinos are.

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