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Gadget-loving Pinoys are Gitex Shopper regulars

The hands down gadget lovers that they are, Filipinos have been known to be regulars at the bi-annual Gitex Shopper tech event, comprising over 30% of the footfall and buying anything from laptops to the latest smart phones and wall TVs, organizers said. 

Gitex Shopper is the biggest and most anticipated consumer electronics event in the UAE and the GCC, according to Dubai World Trade Center (DWTC) Exhibitions and Events Management, the group behind this shopping phenomenon.

‘Filipinos know what they want.  They don’t cut back on what they want. They prefer the latest models.

Over 100,000 visitors from across the UAE and the GCC gravitate Gitex Shopper, held every twice a year in Dubai, most of whom are serious buyers looking for the best bargain on electronics and home appliances.


“Filipinos know what they want.  They also buy top brands. They want to have the latest models just like in fashion accessories. They are very brand-conscious. In technology, they don’t cut back on what they want,” Avinash Shanbhogue, director for exhibitions of DWTC’s Exhibitions and Events Management division told The Filipino Times.

Kristina Elvira, 27-year-old electronics engineer, came to visit Gitex Shopper with her aunt who is on a bargain hunt for a good printer. She said she didn’t plan to buy anything  but thinks she just might as well get one that would fit her budget.

“Siguro bibili ako pag nakakita ng malaking discount at kung magkaksya ang pera kong dala. Siguro bibili ako ng phone, athough bago pa yung phone ko. Let’s see if I find something interesting,” she said.

Shanbhogue likewise pointed out that Filipino buyers are also the biggest spenders in the event compared to other nationalities.

“This show is a retail show. In retail there is what we call average basket size – the average money spent by customers. If I break it up, the Filipino community spends more than the others in terms of technology preferences,” he said.

Silvester Cruz, 28 and a waiter in Dubai, said he was looking for a good laptop, adding that he had saved Dh2,000 for his preferred brand.

“First time kong pumunta dito. Sabi nila marami murang gadgets kaya nandito ako ngayon. Nakita ko na yung brand na gusto ko pero magtitingin-tingin muna ako baka may mas magandang offer akong makita sa iba,” said Cruz.

Gitex Shopper opened on September 23 at DWTC with about 48 participating retails and distributors, giving away discounts, bundle offers and other promotional attractions to interested buyers.

Running until September 30 at the Za’abeel Halls 3 to 6 in DWTC, the event was open from 11am to 11 pm daily, with an entrance fee of Dh30 for the visiting public.

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