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Emaar Malls’ million dollar bid for Souq.com to challenge Amazon

Emaar Malls has reportedly made an $800 million offer for regional online retailer Souq.com, setting up a potential bidding war with Amazon.com.

Its bid has so far not been accepted by Souq.com shareholders, reported Reuters.

According to the report, Amazon had agreed in principle to buy Souq.com, which was founded 12 years ago by Syrian-born entrepreneur Ronaldo Mouchawar.

However, Emaar Malls’ bid goes higher than Amazon’s $580 million reportedly.

Souq.com will have to break an exclusivity agreement with Amazon if it is to accept the Emaar Malls offer at this stage, the source said.

A successful bid would give Emaar “a firmer footing in retail and consumer behavior,” said Sanyalaksna Manibhandu, head of research at NBAD Securities.

The offer is not the first move online to be made by Dubai billionaire Mohamed Alabbar, who made his name as chairman of Emaar Properties, the Dubai-government linked-developer of the world’s tallest building. Emaar Malls is the retail unit of Emaar Properties.

Last year Alabbar raised $1 billion from regional investors including Saudi Arabia’s Public Investment Fund to set up his own Middle East e-commerce firm Noon.

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