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Pop-culture festival PopCon to make UAE debut in Dubai

DUBAI: The self-proclaimed largest pop-culture festival in the world will soon make its first appearance at Dubai Outlet Mall on October 27-29.

The three-day festival will showcase music, movies, comics, anime, fashion and lifestyle trends. There will be live concerts, comedy performances, workshops, expert talks and a Cosplay competition.

The full line-up of guests and exhibitors is yet to be announced but one of the biggest pulls of the event is the dress up, so make sure you show up as your favourite character. According to the event’s press release there will be “top celebrities” including studios such as Marvel and Disney, although no names have been announced yet.

Running concurrently to PopCon will be the Hallowen-themed festival Fiesta De Los Muertos (Festival of the Dead), which will take place at the same location on October 28). Families and fans of all ages are welcome and encouraged to dress up as their favourite hero or villain.

Universal Events launched its first Asia Pop ComicCon event in Manila last year, with Hollywood celebrities like actors Colton Haynes (Arrow, Teen Wolf), Paul Bettany (Avengers: Age of Ultron) and actress Natalie Emmanuel (Game of Thrones, Furious 7) appearing. The second edition will take place next month.

“Given our choices of where to build our new branded event, Dubai presented itself as the perfect city to host PopCon, with its wonderful mix of cultures and thus diverse interests in pop culture,” Mohammed Khammas, chief executive of Al Ahli Holding Group was quoted by the National. “We will fuse together the biggest stars and biggest brands in the world of movies, music, beauty, fashion and social media, and by utilising some of our unique and PopCon-relevant group assets and capabilities, will make this truly an unforgettable annual event. Watch out for a thrilling event beyond your wildest imagination.”

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