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Coca-Cola to launch first alcoholic drink that contains 96 calories per can

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Soft drink giant Coca-Cola will launch its very first alcoholic version of the drink that contains only 96 calories per can next month.

According to the Daily Mirror, the company will introduce its Top Chico Hard Seltzer in the UK next month, with 96 calories in each 330 ml can. It is believed to be a mix of sparkling water with alcohol as well as natural flavors.

The drink will also have an alcohol-by-volume (ABV) of 4.7 percent—slightly higher than Corona beer that has 4.6 percent and Fuller’s London Pried with 4.2 percent ABV.

According to Coca-Cola GB & Ireland general manager Jon Woods, the drink is aimed to target the Millennial market, or those aged 20 to 35 that aims to find low-calorie alcoholic drinks.

“We are excited about this launch and the possibilities for this brand. We are confident that we have a fantastic product in Topo Chico Hard Seltzer in a dynamic new category. With the strength of our system behind it, we believe Topo Chico Hard Seltzer will flourish and more importantly, offer the consumer something new and delicious,” he said.

He added that the drink will be introduced in Britain and Europe first, and will then hit the US next year.

 

Staff Report

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