Former Miss Earth finalist Nadeen Ayoub, a Dubai resident, will represent Palestine for the first time at the Miss Universe pageant, marking a historic debut for the nation. The Palestinian expat announced the news wearing a white dress adorned with traditional tatreez embroidery, a centuries-old art form used to tell stories through intricate patterns and colors.
Ayoub, crowned Miss Earth Water in 2022, said she will use the Miss Universe stage to carry the voices of Palestinian women and children to a global audience. “I step onto the Miss Universe stage not just with a title — but with a truth,” she said. “We are more than our suffering — we are resilience, hope, and the heartbeat of a homeland that lives on through us.”
The 2025 competition comes as conflict continues to affect thousands in Gaza, a reality Ayoub says adds a deeper sense of responsibility to her role. She is also the founder of Sayidat Falasteen, a platform under the Miss Palestine Organisation that showcases the resilience and achievements of Palestinian women.
In addition to her advocacy work, Ayoub runs the Olive Green Academy, an education initiative focusing on sustainability and artificial intelligence. With 1.1 million Instagram followers, she hopes her voice will help highlight the strength and vision of Palestinians on one of the world’s most-watched stages.
