Facebook has announced in a blog that they will be shutting down its Live Shopping feature on October 1.
The live shopping feature has been introduced in 2018 which allows online sellers to cross-stream on both of their pages, as opposed to having to direct users to a single page. It was designed to give creators and brands an interactive way to sell items, connect with viewers and potentially gain new customers.
Meta, the mother company of Facebook said that they are now shifting their focus on reels.
Facebook also clarified in the post The social media network notes that you will still be able to use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag products in your Facebook Live videos.
Facebook also clarified in the post that “you will still be able to use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag products in your Facebook Live videos.”
Big brands like Abercrombie and Fitch, Bobbi Brown, Clinique and Sephora participated in the launch of “Live Shopping Fridays” last summer but it appears that general consumer awareness and adoption of live shopping is still low, pushing Facebook to shutdown the feature.