Short-form video platform TikTok has launched its online marketplace, TikTok Shop, in the Philippines which aims to open more business opportunities for local brands and small- to medium-sized enterprises (SMEs).
TikTok Shop products can be purchased through product anchors embedded in short videos, live streams and the TikTok Product Showcase tab of a merchant’s TikTok page and this provides a new avenue for local businesses to reach out to their customers.
RELATED STORY: YouTube, TikTok most popular apps among Filipino kids
“TikTok Shop in the Philippines aims to provide local businesses a new avenue for reaching out to customers.
It also aims to make purchasing possible and more accessible for Filipinos without leaving their favorite mobile entertainment platform,” TikTok said in a statement Friday.
READ ON: Filipino TikToker impress American singer Charlie Puth
“Merchants will be able to enjoy zero commission fees on the platform for selected products whilst payment service fees are capped at one percent to payment service partners,” it added.
