Dubai’s Umm Al Sheif metro station has been renamed as Equiti metro station after the Roads and Transport Authority (RTA) granted Equiti Group, a provider of brokerage services, the naming rights of the metro station.
The group got the naming rights for a period of 10 years.
The station operates on the Red Line of Dubai Metro network and is strategically located and is near a number of landmarks including Burj Al Arab and Mall of the Emirates, which has its own station.
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The renaming process will take place this month and the RTA will mount new exterior signboards and update on-board voice announcements across trains.
Abdul Kalbat, chief executive of the Rail Agency at RTA said the naming rights for metro stations offers a rewarding investment opportunity for companies and businesses in the UAE enabling them to promote their brands in Dubai.
He added that the Dubai Metro stations are a strategic location for investors to showcase their brand and the “ metro is the mainstay of transportation in Dubai and a key hub in the daily commute of hundreds of thousands of various community members.”
