As the third largest expat community in the UAE, Filipinos drive many businesses in the country to thrive– whether in food, remittances, shopping, among others.
This is why the management behind West Zone Group initiates strategic means to connect with Filipinos through The Filipino Times publication.
Capturing hearts of Filipinos overseas
Their win as the 2019 “Preferred Supermarket of the Year” from The Filipino Times Awards proves their strong foothold in the market, especially among many Filipinos in the country.
“It felt like a sincere validation since all votes came from the Filipino community. THEIR VOTES have propelled our company to reach this achievement. The Filipino Times Awards is perhaps one, if not, the only awards platform vetted for by Filipinos in this region, which is why it’s a huge thing to be nominated and hailed as one of the finalists and an even greater feat to be named as the winner in our particular category,” said Bharati Vatnani, Head of Import Procurement at the West Zone Group.
With their ongoing partnership with The Filipino Times publication, their ‘WOW Deals’ have since become one of the most awaited sales events for Filipinos who wish to stock up on their groceries, as well as those who wish to fill up their balikbayan boxes to send back home.
“One of our most popular, ongoing promotions is our WOW Deals which we believe have already made its mark among Filipinos. As The Filipino Times continues to help us promote our seasonal products on sale and new branch openinGS, it helps filipinos be familiarized with our stores that create an inviting and welcoming ambiance. They realize that this is the perfect place for Filipinos to come and shop with their friends and family,” shares Vatnani.
Thousands of daily footfall
Vatnani confirms that even on regular days without their WOW deals, West Zone Supermarkets continue to enjoy massive footfalls in all their branches, mainly from Filipinos who shop with their family and friends.
“We know that the Filipinos are one among the top consumers in the market, particularly for fast-moving goods. This is why it is in our best interest to partner with The Filipino Times and their extensive reach towards the Filipino market to tap into this particular segment to boost the footfall of Filipinos. As we continue to expand our operations across the UAE, the platform helps us connect with filipinos’ hearts, essentially encouraging them to shop across all of our stores on a daily basis,” shares Vatnani.
She furthers that West Zone Group would continue to bring more Filipino brands here in the UAE, as well as set up more shops as they continue to connect with Filipinos in the region through The Filipino Times.
“The Filipino Times Awards has already made their mark in being the platform of Filipinos especially for preferred brands. West Zone Group wishes the management behind The Filipino Times to continue their dedication in keeping Filipinos informed. We hope they continue to become the bridge that connects Filipinos to brands across the UAE. West Zone Group is determined to work together with Filipinos to help make their lives easier by providing top notch quality products, as well as brands they have loved in the Philippines. As we continue forming partnerships with Philippine brands, we hope that West Zone Group becomes the prime source of vast range of products at unbeatable prices,” says Vatnani.
