The Filipino Times Awards win to increase du’s engagement with Filipinos in UAE

Telecommunication Company du has proven that it is the preferred communication brand of most of the one million Overseas Filipinos in the UAE as it rose to the top in The Filipino Times Awards this 2019, when it was hailed as the ‘Preferred Telecommunication Company of the Year’. This recognition has solidified their position as the Filipinos’ mobile network choice.
Impressive rapport
du Executive Vice President of Brand and Corporate Communications Abdulwahed Juma shared that the win was buoyed by the strong engagement that The Filipino Times Awards has provided for their brand through the year. “We are honored and privileged to have more than eight million subscribers from the market. Being recognized at the Filipino Times Awards will certainly help enhance our engagement with people from the Philippines as it shows that we care and are consistent in delivering world-class services to the market,” said Juma.
He added that their engagement with the third largest expat population through The Filipino Times, along with their viable and affordable subscription offers, earned the trust of many Filipinos leaving a positive impression for the brand.

“Filipinos are well aware that the occasion recognizes exemplary industry leaders and top brands in the UAE. Our win conveys the customer-centric approach taken with regards to business. It also highlights the strong rapport we have developed among the country’s Filipino expat community, which together will help us as we seek greater presence throughout the market,” Juma underscored.
Sustained progress through inclusivity
Juma recalled that stepping up on stage to be hailed among the ranks of Filipino-preferred brands was the highlight of their night as it reinforced their efforts to engage with Filipinos in the region.
“It reflects that we are a unique brand consistent with our delivery, and ultimately demonstrates that we care for our customers. Furthermore, it also reaffirms the sustained progress we are making towards driving our values of inclusivity, diversity and tolerance across customer segments during the UAE’s Year of Tolerance,” said Juma.
He also stated that the company will continue to engage more Filipinos and trust the platform of The Filipino Times.
“As a proud homegrown company and a key part of the UAE’s social dynamic, du is delighted to continue our involvement with The Filipino Times Awards. It provides the perfect platform to recognize companies that contribute towards positive change in the Filipino community and leading brands who have introduced innovative solutions and improved the lives and prospects of Overseas Filipino Workers in the UAE,” said Juma.