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EXPO 2020 SPECIAL SERIES (Last) : Meet the Pinay in the marketing component of Expo 2020

DUBAI: It’s about finding the proverbial beauty in the excitement, says Dominique Villafuerte, coordinator for marketing operations whose job is to process purchase requests and invoices for suppliers, among others.

“Meron kaming 40 members sa team,” she says, “so, minsan magulo… pero masaya.”

“Every day is different kasi different yung priorities. Minsan, isang supplier na need ng urgent payment ang kailangan. Minsan naman yung processing ng mga requests or arranging meetings with external stakeholders.

“We deal with Google, Facebook, Snapchat… linkedin kasi nasa amin yung digital and social marketing,” Villafuerte shares.

Villafuerte has contributed to a wide array of initiatives, including football star Lionel Messi’s first campaign as an Expo 2020 global ambassador.

The Expo 2020 team is divided into the following fields: communications, programming, Ssocial media, real estate and development, training operations, protocol, workforce planning, HR, integrated operations, catering, expo school program, operations, international participants, innovation and future technology, business support and community engagement, among others.

The Expo 2020 team holds an office at the site in Jebel Ali, a main command post of sort, comprised of some 1,500 individuals, including consultants, from over 160 countries, stationed in 37 departments, making sure there is harmony in all this like a conductor would an orchestra.

And at the post are some 70 Filipinos holding key positions and contributing their for the much-awaited greatest show on earth.

Staff Report

The Filipino Times is the chronicler of stories for, of and by Filipinos all over the world, reaching more than 236 countries in readership. Any interesting story to share? Email us at [email protected]

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