Nowadays, the brand becomes one of the basic motives for the Filipino’s choice of a particular food product. The importance of the product brand shall be seen primarily in its impact on consumers’ choice and their loyalty through identifying and differentiating quality and origin.
Filipinos who wanted to save money while enjoying delicious meals at the same time always find ingredients that remind them of home. A well-stocked kitchen allows to throw together a flavourful meal after a long day. The brand as “a sign of quality” for Filipino’s is the main reason why they love the Siblings brand – A product from the Philippines which is now available across the UAE shelves through Shankar Trading Co. LLC.
Here are the Siblings products:
Rice. A staple of any Filipino home here in the UAE, Siblings offers the premium Jasmine Rice that’s known for its fragrance and quality.
Preserved Fruits. Among the well-known Siblings products are assortment of preserved goods like coconut gel usually served for Halo-Halo – a favorite dessert of Pinoy.
Dried Fish. One of the easy-to-cook but still delicious meals for Filipinos is frying up different kinds of dried seafood like dried herring (tunsoy) and silverfish (dilis). A truly Pinoy breakfast food paired with fried rice and tomato on the side. Also, best paired with vinegar and garlic.
Mixes and Bottled Sauces. Filipinos have the knack to put an additional flavour to the food that they serve on the table – which is why Siblings has available products including Oyster Sauce, Soy Sauce and mixes to give that dish another dimension of flavour.
