A recent media kit released by Emaar Properties revealed the hefty price tag for a three-minute advertising slot on Dubai’s Burj Khalifa top floor LED screen
For five three-minute impressions on its 828 metre-tall iconic façade, ads display any night between 7 pm until midnight cost Dh1 million.
For cheaper packages, a three-minute slot during weekdays from 8-10 pm costs Dh250,000 and Dh350,000 for the same timings on weekends.
A Dh500,000 budget, meanwhile, could advertisers two three-minute impressions any night from 8-10 pm.
Those who would want to display their ads on the world’s tallest building, must first send ad content to Dubai-based marketing agency Mullen Lowe MENA four weeks before the target schedule for ads display as this will still be subject for approval of Emaar.
Advertisers must also have full payment in advance before the display.