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Aug 24 18, 2:34 pm

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by | Feature

Aug. 24, 18 | 2:34 pm

Filipinos comprise the third largest group in the UAE’s hospitality as well as food and beverage industries serving in frontline positions because of their irresistible smiles, officials said.

“Our key strength of any hypermarket retail is the front end. It’s a customer service industry so we always consider our asset, the human resources, specifically the front end who are the ones who interact with the customers. That is totally controlled by our Filipino colleagues,” said V Nandakumar, Chief Communications Officer at LuLu Group International.

V Nandakumar, Chief Communications Officer, LuLu Group International

He added, “We have people working with us for 14 years, 17 years who have joined from the entry level positions such as clerks and risen up to become general managers, section heads, buying heads, procurement – we have a huge number. Almost a quarter of our staff are Filipinos.

In the hospitality sector, Vagelyn Tumbaga Federico, human resource director at a five-star hotel in Dubai, said Filipinos comprise a third of the industry’s workforce, working in positions from crew level to mid-management like unit directors.

Nitesh Seebran, co-founder and co-owner of MetroFitt

“Filipinos are natural-born hospitable and friendly people. You can always see happiness and positiveness in their faces,” said Federico, who has been an HR director in various other hotel establishments for the past nine years.

SFC Group, which operates a hotel and chain of fast food restaurants, has up to 40% of its 2,500 employees being Filipinos. Why? “In the hospitality industry, they are the best staff,” said K. Muralee Dharan, the company’s managing director.

Vagelyn Tumbaga Federico

“Filipinos are very dedicated, very sincere. Whatever they do, they enjoy doing. For instance, when packing something, you will know the difference if a Filipino did it or other nationalities. They make a difference in whatever they do,” Dharan said.

Gerard Hotelier, vice president for operations – Middle East and Africa at the Swiss-brand, Movenpick Hotels and Resorts, said Filipinos are “very important because of many reasons. A. They are very qualified; B. They have great personality; and C. Their English is very good.”

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THE FILIPINO TIMES is the biggest and most trusted Filipino newspaper in the UAE.

It has a print run of 60,000 copies and 250,000 readership per week; bolstered by 1 million visitors to its website every month. It also has an e-newsletter sent to its 250,000 subscribers every day.

The Filipino Times is FREE and has the widest targeted circulation across the 7 emirates of the UAE.

With more than 2,500 strategic distribution spots, TFT is available where the Filipinos are - at Smart Bus Shelters, Metro Stations, restaurants, supermarkets, schools, airport lounges, Emirates and Etihad Philippine-bound flights, churches, Filipino community events and many more.

THE FILIPINO TIMES. We are where the Filipinos are.

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