Underpinning the sustainability of developments is being able to pass it on to future generations. It is a financial and cultural indicator particularly in the Philippines, where properties serve as legacies in the family.
Designing and building properties that are wise stores of value is at the core of leading real estate developer Greenfield Development Corporation’s vision to develop lands with respect for nature while infusing technological advancements that suit the everyday demands of fast-paced urban living.
“The way forward in the real estate landscape is to be able to build communities that will stay relevant from one generation to the next,” said Atty. Duanne A.X. Santos, Greenfield Executive Vice President and General Manager. “So we make sure to build master-planned communities that are well-designed, are eco-friendly, and use innovative infrastructure so that they are future-ready for homeowners and urban dwellers.”
Since 1961, Greenfield has been firm in its commitment to build carefully planned townships that are now small cities in their own right, spurring growth in the areas where they are located. One of the developer’s famed projects is the Greenfield District in Mandaluyong City.
Giving rise to the “New Tiger”
Greenfield is one of the pioneering developers in Mandaluyong, as the city played host to the then EDSA Central during the early 1970s.
“We immediately saw the potential of Mandaluyong for economic growth, given its strategic location in the middle of Metro Manila’s golden triangle of Makati, Manila, and Quezon City,” explained Santos.
The EDSA Central transport terminal mall became a bustling hub for commerce and transportation. About forty years later, the building was transformed and renamed Pavilion. The developer also converted the surrounding area into a masterplanned community. Hence, Greenfield District was born.
“In the recent years, Mandaluyong City was dubbed the “New Tiger” by the Department of Trade and Industry (DTI) because of the city’s growth potential,” said Santos. “This validates that we are on the right track in developing the area. Greenfield District has always been positioned to help drive activity and push for a healthier living and working environment,” he added.
The 15-hectare development offers a balance of urban comfort, state-of-the-art-buildings, and green living. A generous portion of the project is dedicated to pocket parks and interconnected, tree-lined roads. Various commercial and restaurant hubs are integrated within the city such as The Hub and The Portal. The latest office building – the state-of-the-art 30-storey high-rise building called the Greenfield Tower – is also rising along Mayflower Street.
The central business district features future-ready homes such as those in the Twin Oaks Place which is fitted with fiber optic technology that allows for unparalleled Wifi connectivity, and “smart” residential units that allow remote adjustment of security, room lighting, and temperature settings.
Greenfield District also has easy access to major thoroughfares, being a short walk away from the MRT Shaw Boulevard station along EDSA.
