Filipino fashion icon Heart Evangelista wowed the world of fashion as she secures the top spot among celebrities at the 2025 Paris Haute Couture Week.
Data released by Launchmetrics revealed that Heart generated a media impact value (MIV) of $3.8 million, surpassing major stars such as BLACKPINK’s Jennie and Jisoo, who brought in $3.7 million MIV and $2.4 million MIV, respectively.
The MIV reflects the overall media exposure a celebrity generates, including mentions across print, social media, and news outlets.
Heart’s influence didn’t stop there. She also ranked among the top celebrities during Paris Menswear Fashion Week, generating $6.4 million MIV. This placed her third, behind Thai stars Nattawin Wattanagitiphat and Phakpum Romsaithong, who earned $7.7 million and $7.2 million, respectively.
Launchmetrics emphasized the growing power of Asian celebrities in global fashion, noting that Asian stars, including Heart, generated “370% more MIV than their European counterparts.”
