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Spartan CEO Joe De Sena To Launch Largest-Ever Training Program In Preparation For Spartan World Championship

Abu Dhabi Sports Council and Spartan, the world’s leading endurance sports and extreme wellness brand, have today announced Joe De Sena, Spartan CEO and founder, will spearhead their largest-ever free-to-attend training session program ahead of the highly-anticipated Spartan World Championship.

The Spartan World Championship, taking place in Abu Dhabi from 8-10 December, is the pinnacle event on the global Obstacle Course Racing (OCR) calendar, with the world’s best OCR athletes competing for more than $90,000 in prize money. Set to take place in Abu Dhabi’s Al Wathba area for the second consecutive year, the strategic location provides a stunning and convenient backdrop to both local and international competitors and participants alike.

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This year’s championship again promises a unique opportunity for fitness aficionados and amateur athletes to challenge themselves on the same circuit as the world’s best in the Open Heats. Accessible to all ages and skill levels, these races require no qualification and welcome everyone to join in the ultimate Spartan experience.

Ahead of the exciting weekend, organisers are rolling out an eight training session roadshow across various locations in Dubai and Abu Dhabi in partnership with leading fitness provider Vogue Fitness.

The roadshow will swing into action at Vogue Fitness, Yas Marina on Saturday 21 October, marked with a special training session with Spartan CEO and founder Joe De Sena. Aspiring Spartans will be put through their paces during a one-hour fitness session conducted by the visionary leader and personal trainers, with a Q&A, photo opportunity, and media interviews to follow the training session.

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Marina Mall will host a training session the same morning from 9.00am to 10.00am, open for the general public to attend.

Following the two training sessions on 21 October, the roadshow will continue at various Vogue Fitness locations, including JLT Dubai, Ritz Carlton Abu Dhabi, Al Raha, and Yas Marina from 27 October to 25 November.

“The Spartan World Championship in Abu Dhabi truly is a celebration of human potential. This event offers a unique chance not only to witness the world’s top OCR athletes in action, but also to challenge your own limits, cheer on friends and family, and embrace the spirit of the Spartan community.” Said Joe De Sena, Founder and CEO of Spartan.

“We’re incredibly excited to launch the most extensive training session roadshow during our three-year journey in Abu Dhabi. Our training sessions program is crafted to engage participants, providing a glimpse of what awaits and fostering the growth of the Spartan family. Together, we aim to inspire an active and healthy lifestyle and we encourage everyone to give a session a go!”

Responding to the question on how this event could impact communities, De Sena answered: “It’s a participatory sport. So people get to meet themselves on the course. For most for 90% of participants around the world and in Abu Dhabi at the World Championships. This is the hardest thing you’ll ever do in their life. And they get to find out what they’re made of. They get to be an actor or actress in their own movie for the day. They’ll hate me. They’ll love me they’ll hate themselves. They’ll want to go back to sitting on the couch for sure. But when they cross that finish line, they’ll know what they’re capable of, and they’ll stop complaining over silly things in life.”

To register your place at the training sessions roadshow, visit: https://tinyurl.com/3tzhzt4h.

Full Training Session Schedule

Date Sessions Locations
21.10.2023 Yas Marina
21.10.2023 Marina Mall
28.10.2023 JLT Dubai
04.11.2023 The Ritz Carlton
04.11.2023 Yas Marina
18.11.2023 JLT Dubai
25.11.2023 Al Raha
25.11.2023 Marina Mall

Staff Report

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