Convenience stores are drawing more Filipino shoppers with fast-paced lifestyles, according to a report by Nielsen Holdings, a global measurement and data analytics firm.
The Nielsen Shopper Trends 2019 report said that the purchase of ready-to-consume food and drinks picks up from 1 p.m. to 4 p.m., then spikes from 4:01 p.m. to 6 p.m.
Among the best-selling items are rice meals, bread, hotdog sandwiches, bottled water, and soft drinks.
“The consumers’ on-the-go lifestyle is leaving less time to prepare and cook meals at home and is driving consumers to satisfy their need to eat right away, anytime, anywhere,” Nielsen Philippines Managing Director John Patrick S. Cua said in a statement.
Accessibility is also a factor in patronage, as Nielsen Philippines says there are almost 4,500 convenience stores nationwide.
For overall comfort, Nielsen Philippines said convenience stores could provide in-store eating spaces, online ordering and payment options, group meal bundles that can be shared or taken home to the family, as well as microwavable and spill-proof containers.
Nielsen Philippines conducted the survey for this report from November to December 2018.
Over 2,000 respondents from across socioeconomic classes A to E took part in the survey.
