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WATCH: Emirates releases ad campaign worth Dh55 million

Leading Dubai-based airline Emirates has released an ad campaign said to be worth Dh55,096,500 to encourage passengers to travel around the world with them.

The ad, with Queen’s “Don’t Stop Me Now” as the background music, showcased camera work that pulled smooth transitions between various travel destinations and onboard features of Emirates.

The ad ends in Burj Khalifa in Dubai, with a soundbite on how Emirates connects the world with their operations of more than 500 flights every day.

“Emirates and Dubai have always been inextricably linked. Each day, Emirates operates more than 500 flights that connect Dubai to the world, and the world through Dubai,” Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand, said.

“Since day one, Emirates has proudly and actively promoted our hub. Dubai offers a great experience at our world-class airport, and the city has become a top global destination because it continually invests to bring new attractions and supporting infrastructure for international visitors.”

“At Emirates we believe that people, regardless of their backgrounds, have a strong desire to travel and experience the world for themselves,” he added.

Source: Wam

Screengrab from Emirates ad

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