DUBAI: Don’t be surprised if you happen to pass by a Max’s Restaurant and find it looking a little different. It’s still the homegrown brand you’ve loved all these years. It’s just making a little make-over to cater the taste of the younger generation of Filipinos.
By Gelin Castro
With new long tables added up front and more pendant lamps overhead, brighter wallpapers and iconic posters of Max’s Fried Chicken, customers will have a new dining experience with “Max’s of the Future.”
“We are changing more small elements of the brand to make it a bit fresher and brighter. If you’ve been to this restaurant before, it was always a bit darker. But now, we are making it a bit more lively,” Rakshak Puri, general manager – Asian Dining of Landmark Hospitality, franchisee of Max’s in the GCC region, said.
“Max’s of the future is a very big deal for us. It’s something that we have worked on almost a year ago. Max’s of the future means how we are evolving and changing ourselves to get more relevance to the younger Filipinos who have not know Max’s as Filipino homegrown brand,” Puri added.
The new Max’s will also introduce new products like lunch bowls, wherein for the first time in history, its classic dishes like kare–kare, caldereta, and adobo will be made into smaller portions and paired with rice and one dessert for a complete lunch meal, for as low as Dh29. Lunch bowls will be served between 12noon to 4pm. Customers can also look forward to two new dishes that will be added to the lunch bowls menu every month starting this month.
Max’s is also preparing a lot of stuff for its Pinoy customers this holiday season, like the Christmas bundles with various Max’s products inside, new cakes, hampers. The restaurant will also be giving away gift vouchers as Christmas gifts to lucky customers.
Customers at the new Max’s can also expect to be met by its friendly staff looking fresh with their new uniforms.
Newly evolved Max’s is also working on more new products to be introduced to the public very soon.